Experian provides unique geodemographic segmentation systems for the public sector, applying the principles of geodemography to consumer household and individual data. Culture, Sport and Tourism are using the data to develop services and reduce costs. We need to renew the contract to continue this work. There are no other systems which provide this data and we need to continue to use Mosaic otherwise our ongoing research work would become…

You must be logged in to view the rest of this content, click here to login

Don't have an account, click to sign up for our 14-day free trial.