AHDB require a research deep-dive with the following requirements:
Within this one-off deep dive, AHDB would like to understand:
• Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total OOH market (including eating and drinking out, on-the go and takeaway/delivery) to set the context for dairy (is it growing or declining share). To include channel/operator, day part/occasion type and demographic splits.
• Key metrics (spend, packs/servings, visits/trips, penetration, average price) for total dairy…

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