VisitBritain are seeking to procure a collaboration with a suitably capable airline carrier covering European locations including France, Germany, Spain, Italy and Netherlands to work with, from September 2022 – March 2023 to encourage European consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain’s global brand campaign and this will be visible at every consumer touchpoint.

The investment required must be up to £614,336 from the European Airline Partner for the contract period. It is BTA’s ambition that we match fund this investment.

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