A collaboration of Liverpool City Region (LCR) businesses and public partners are
working together to promote LCR as a complete destination with the aim of attracting
more visitors, increasing duration of stay and dispersing them across the region. The
project, which has several interwoven and mutually supporting workstreams, aims to
boost tourist numbers to the region and ensure that they and their wealth are dispersed
across all of the city region’s products. The workstreams…

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